Strategy
6 min read
The three questions every strategy should answer
Where will we win, how will we win, and what will we stop doing? Most plans skip the last one.
Daniel Ross
After two hundred strategy projects, we have learned that good strategies are short. They answer three questions and say no to almost everything else.
Where will we win?
Pick the customers and markets where you can be the obvious choice, not just another option.
How will we win?
Name the one or two capabilities that make you hard to copy, then invest in them disproportionately.
What will we stop doing?
The hardest and most valuable question. Freeing up money and attention is where most of the growth comes from.